Rockstar Games, a subsidiary of Take-Two Interactive Software Inc., will begin promoting a new Grand Theft Auto game next month.
According to a blog post by Sam Houser, the president of Rockstar, the game’s trailer is scheduled to be released in December. The game’s commercial will align with Rockstar’s 25th anniversary.
He expressed his anticipation for numerous additional years of sharing these experiences with all of you.
Bloomberg News’ previous report on the game’s imminent release has been validated by the announcement. Although Take-Two has projected a surge in sales for fiscal 2025, no specific launch date has been set. As of 9:50 a.m. in New York, Take-Two’s shares have risen by 7.5%. The company is anticipated to disclose its earnings later today.
Grand Theft Auto VI has garnered immense anticipation from both enthusiasts and financiers, surpassing any other video game. It is projected to be one of the most momentous entertainment launches of the decade. Grand Theft Auto V, its forerunner, has already sold over 185 million copies and is the second highest-selling video game ever, trailing only Minecraft, which had the added benefit of being playable on mobile devices.
Rockstar has dedicated significant efforts in recent years to rectify its corporate culture and enhance work-life balance, following employee grievances of burnout during the development of its previous game, Red Dead Redemption 2, released in 2018.
In the previous year, a significant amount of preliminary footage from Grand Theft Auto VI was illicitly disclosed by hackers. Rockstar attributed this incident to a “network intrusion” and assured that they will unveil the forthcoming game at an appropriate time. Subsequently, two teenagers from the United Kingdom were found guilty of orchestrating the hack during a criminal trial held in London earlier this year.
The fictional setting of the game takes place in Miami, showcasing two main characters, a male and a female protagonist.