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The latest computers, along with the cutting-edge M3, M3 Pro, and M3 Max chips, were publicly introduced during a virtual gathering.
Apple unveils new MacBook Pro and iMac computers along with redesigned graphics processing units (GPU) and three new chips to power them. The company aims to challenge Nvidia's dominance in the market.
The new computers, along with the M3, M3 Pro, and M3 Max chips, were introduced during an online event that predominantly catered to the needs of professional users.
The starting price for the 14-inch MacBook Pro laptop in the United States is $1,599, while the 16-inch variant begins at $2,499.
The iMac desktop with M3 chips is priced at $1,299 and will be released in two batches - some units available next week, while the rest ship in November.
Apple's Mac business has seen a remarkable resurgence, with market share almost doubling to around 11% since 2020.
A new secure screen sharing feature was unveiled on Monday, catering to business users. It allows remote access to machines, ensuring heightened security.
Using Arm Holdings' design technology in custom chips has improved Macs' battery life and performance in certain tasks compared to Windows machines.
Apple's laptop manufacturing approach combines Intel CPU and Nvidia GPU components with its Apple silicon chips, giving it a competitive edge and superior performance.